Lee Kum Kee Noodle Redoodle Campaign

I partnered with Lee Kum Kee to create TikTok content as part of their Noodles Redoodled campaign. A high-energy activation celebrating the launch of their new Plain Noodle range. Invited as one of a select group of creators to their Central London pop-up, my role was to capture the atmosphere, showcase the range and drive buzz amongst my audience.

The content was crafted to reflect the brand's playful, colourful identity whilst staying true to my own voice and balancing high energy with authenticity. The client was thrilled with both the content quality and the energy brought to the night.