My Skin My Way Q4 Campaign
I partnered with Gillette Venus on their My Skin My Way campaign, taking on the role of Skin Expert and Educator to authentically bring their core message to life. The campaign centred around a powerful truth — one size does not fit all when it comes to shaving, and my role was to educate my audience on the superiority of the Venus Pro ComfortGlide Sensitive razor through genuine lifestyle integration.
Rather than a traditional product showcase, I wove the campaign messaging into content that felt native to my audience, demonstrating how Venus fits seamlessly into my real life, giving me that confidence boost I need for my everyday. As part of the activation, I also drove direct commercial impact by encouraging my audience to discover the brand through an exclusive Boots affiliate link and discount code, positioning Venus as the OG shaving brand for girls everywhere.
Platform: TikTok
It’s Giving Smooth Campaign
When Gillette Venus came back for a second campaign, it was a testament to the strength of our first collaboration. This time, the brief was bigger and bolder. Introducing their brand new Intimate Range to an audience who didn't even know it existed.
The campaign leaned into humour as its secret weapon. Rather than a traditional product review, I brought the relatable reality of post-shave irritation to life through storytelling, taking my audience from their Itchy Era to their Smooth Era across a three-part narrative. From the discomfort moment to the ritual to the confident resolution, every step was crafted to educate whilst keeping the content authentic, entertaining and true to my voice.
As a skin care authority, my role was to normalise the conversation around intimate shaving and position the Venus Intimate Range as the solution audiences didn't know they needed.
Platform: TikTok