Alibaba CoCreate London Campaign

I partnered with Alibaba to attend and create content around CoCreate London 2025, an exclusive event bringing together entrepreneurs, small business owners and creators for a day of sourcing, networking and innovation. As one of a select group of creators invited to attend in person, my role was to capture the energy of the event and bring it to life for my audience across two dedicated TikTok videos.

The pre-event content was built around education, positioning CoCreate as a must-attend for any entrepreneur serious about scaling their business.

The post-event content brought the experience to life through a vlog format, capturing the atmosphere, the networking and the key moments from the day authentically and in real time.

The partnership also converted to a 12-month ad and video usage agreement, reflecting the strength and alignment of the content delivered.

Platform: TikTok